A strategic brand studio led by Lacey Waterman.
We approach each project with strategy, design and storytelling in mind to create a holistic brand presence. That’s how we got our name, Strategy + Brand = Strand.
The work tells a story through a singular vision whether it’s a brand launch or an established brand looking to put something fresh into a crowded market.
Small by design. Every project is led by our founder, from first conversation to final delivery.
Meet Lacey Waterman, founder and creative director of Strand Studio. Before founding Strand Studio in 2019, she spent more than 15 years at Pentagram, Red Antler, Droga5, Mother, Google Creative Lab, Mythology, Media Arts Lab and TBWA\Chiat\Day. She holds an MFA in Graphic Design from Yale University and a BFA in Advertising from ArtCenter College of Design.
What We Do
We partner with the industry’s top talent, hand-selected for the specific needs of our clients.
- Brand Strategy
- Naming
- Visual Identity
- Writing
- Packaging
- Digital Design
- Retail Design
- Experiential Design
- Art Direction
- Asset Production
- Advertising
- Social Media
The Pabian Residence
The studio is based out of a historic 1961 A. Quincy Jones house in Los Angeles, restored in 2022. Part workspace, part set, part muse, it’s available for productions and stays.
In the News
Small studio, big ideas.
Let’s get started.