Floravere

Floravere is a direct-to-consumer bridal collection for the modern bride and an experience for the modern woman. With a strategic rebrand and new retail experience, Floravere is upending yesterday’s idea of bridal and giving a new breed of women access to luxury, style and personalization.

Floravere’s rebrand neglects every bridal category convention for a totally fresh perspective, complete with a hidden message — love is rare. Gone are metallics, pinks and pastels of bridal’s past, replaced with a purposeful unfeminine deep blue. The clean, graphic approach allows the collection to stand on its own.

With a photography approach that gracefully rides the line between curated and organic, the brand instantly lends itself to the social sphere.

Designed by award-winning interior design firm Gachot, the Tribeca shop sets a new precedent for bridal retail, moving away from the traditional and into the experiential. In fact, passersby might mistake Floravere as a flower shop at first.

We’ve also completely reimagined the bridal customer experience, replacing the rows of unoriginal dresses with thoughtful pulls by personal stylists, trading poorly lit selfies for in-suite high definition 360° cameras, and offering each guest complimentary brunch and blowout reservations. Each bride is welcomed to her personal suite by a custom digital mood board, part of a phone-not-necessary shopping experience. From door hangers to suite reservation cards to packaging, each moment is customized to created a special and thoughtful experience for each woman.